Mini-RA-BIA Toolkit for SMEs

Stop Overpaying for Complicated BIA Frameworks

You don't need a $5,000 consultant or a 40-hour workshop to start your Business Continuity Management program.

This Mini-BIA Toolkit gives you everything you need to identify critical processes, establish recovery targets, and create auditor-ready documentation — in a single afternoon.

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✅ What You Get:

📄 Editable MS Word Template (20+ pages)

- ISO 22301-aligned structure

- Pre-formatted risk assessment matrix (5×5 with heat map)

- Mini-BIA table with RTO/RPO guidance

- Management approval section

- Document control & version tracking

📖 Step-by-Step User Guide

- How to conduct risk assessment (with threat examples)

- Understanding MTD, RTO, and RPO

- Audit readiness checklist

- Real-world examples (IT, payments, customer support)

🎯 Practical Outputs:

- Risk register with treatment priorities

- Critical process inventory with justified recovery targets

- Defensible documentation aligned to international standards

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⏱️ Complete in 2-4 Hours

Designed for teams that need results fast:

- 1 hour: Risk identification and scoring

- 1 hour: Mini-BIA workshop with key stakeholders

- 1 hour: Documentation and management review

No endless meetings. No analysis paralysis.

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👥 Perfect For:

✓ SMEs with 10-200 employees

✓ First-time BCM implementations

✓ SaaS, IT services, professional services, retail

✓ Teams replacing expensive consultant-led assessments

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🚫 Not Suitable For:

- Large enterprises (1,000+ employees)

- Complex manufacturing or supply chain operations

- Industries requiring regulatory-mandated BIA formats

(If you're unsure, message me — I'll help you determine fit.)

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💰 What This Saves You:

Instead of paying $1,500-5,000 for a consultant-led BIA, you get:

- Professional methodology for $69

- Lifetime template access (use for multiple reviews)

- Same outputs consultants deliver

ROI: Saves 15-30 hours of staff time + $1,400-4,900 in consulting fees.

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📦 Instant Download:

- MS Word (.docx) — fully editable

- Compatible with Office 2016+, Google Docs, LibreOffice

- Single organization license included

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🛡️ Backed by 30 Years of ISO Auditing Experience

Created by Infotech Resources, specialists in practical BCM implementation. This isn't theory — it's what actually works in real audits.

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❓ FAQ:

Q: Will this help me pass ISO 22301 certification?

A: Yes, for most SMEs. The Mini-BIA meets ISO 22301 Clause 8.2.2 requirements for business impact analysis. Large or highly complex organizations may need additional detail.

Q: How is this different from free templates online?

A: Free templates are generic. This includes methodology, worked examples, audit guidance, and RTO/RPO calibration based on actual technical capabilities.

Q: Can I use this for multiple departments/locations?

A: Yes, within a single organization. The license covers all your internal use.

Q: What if I need help completing it?

A: Message me on Upwork for facilitated workshops ($397-597) or I can answer quick questions via email.

Q: Do you offer refunds?

A: Yes, 14-day money-back guarantee if the template doesn't meet your needs.

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🚀 Get Started Today

Download now and complete your Mini-BIA this week.

$69 USD | Instant Access | Single Organization License

[BUY NOW]

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© 2025 Infotech Resources | infotechresources.com

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## Upwork Service Packages (Anchored to $69 Template Price)

### Option 1: Self-Service

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📄 Template Only - $69

- Immediate download

- Use independently

- Email support for questions (48-hour response)

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### Option 2: Guided Implementation (MOST POPULAR)

```

🎯 Template + Facilitation - $397

- Mini-BIA template included

- 30-min prep call (understand your context)

- 2-hour virtual workshop (I facilitate, you document)

- Final deliverable review + cleanup

- Timeline: Complete in 1 week

SAVES YOU: $1,100+ vs. hiring consultant for full BIA

```

### Option 3: Full-Service

```

🏆 Complete BCM Foundation - $997

- Everything in Option 2, PLUS:

- Risk register completion and validation

- Management presentation (PowerPoint deck)

- Certification readiness gap analysis

- 30-day email support for implementation questions

- Timeline: Complete in 2 weeks

SAVES YOU: $4,000+ vs. traditional BCM consulting

```

Pricing psychology: When prospects see the $997 option, the $397 package looks like the "smart middle choice" (which is exactly what you want most people to buy).

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## Revenue Projections at $69

Let's be realistic about Gumroad sales:

| Scenario | Monthly Sales | Revenue | Notes |

|--------------|-------------------|-------------|-----------|

| Pessimistic | 2-5 sales | $138-345 | Passive listing, no marketing |

| Realistic | 8-15 sales | $552-1,035 | LinkedIn posts, SEO, occasional promotion |

| Optimistic | 20-30 sales | $1,380-2,070 | Active marketing, testimonials, Upwork cross-sell |

But the real money is in Upwork:

- 1-2 facilitated workshops/month at $397 = $397-794

- 1 full implementation/month at $997 = $997

Combined monthly potential: $1,500-3,000 (template sales + services)

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## Launch Strategy for $69 Price Point

### Week 1: Gumroad Launch

- List at $69

- Create 2-3 LinkedIn posts:

- "Why SMEs overpay for BIA consulting"

- "Complete your Mini-BIA in one afternoon [link]"

- "ISO 22301 doesn't require a $5K consultant"

### Week 2-4: Social Proof Collection

- Offer launch discount: $49 to first 10 buyers in exchange for:

- Testimonial

- LinkedIn recommendation

- Permission to use their industry as case study (anonymized)

### Month 2: Upwork Activation

- Create 3 service listings:

1. "Mini-BIA Template Customization" ($297)

2. "ISO 22301 BCM Risk Assessment Facilitation" ($397-597)

3. "Business Continuity Foundation Package" ($997)

- In each proposal, mention: "I've created a specialized toolkit that's helped [X] SMEs complete their BIA in 2-4 hours vs. 2-4 weeks."

### Month 3: Content Marketing

- Write 1 LinkedIn article: "The Mini-BIA Method: How SMEs Can Meet ISO 22301 Without Breaking the Bank"

- Include: "Download the toolkit I use with clients here: [Gumroad link]"

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## Why NOT $47 or $97?

### ❌ Why NOT $47:

- Feels "cheap" for a professional B2B tool

- Leaves money on the table (buyers would pay $69 just as readily)

- Harder to upsell (smaller gap between template and facilitated service)

- Lower perceived quality ("Is this just another generic template?")

### ❌ Why NOT $97:

- Expectation mismatch at $97, buyers expect:

- Video tutorials (10+ mins)

- Multiple templates (BCP, crisis comms, etc.)

- Direct email/chat support

- Harder initial sale (more friction for first-time buyers)

- Better as "bundle price" later (e.g., Mini-BIA + BCP Template = $127)

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## Final Recommendation

Launch at $69. Here's your action plan:

### Immediate (Today/Tomorrow):

1. ✅ Add copyright footer to template

2. ✅ Add license statement to cover page

3. ✅ Create Gumroad listing (use description above)

4. ✅ Set price: $69 USD

### Week 1:

5. ✅ Create 1 LinkedIn post announcing launch

6. ✅ Email past clients/network (if applicable)

7. ✅ Set up Google Alert for "ISO 22301 template" + "business continuity template"

### Week 2-4:

8. ✅ Get 3-5 testimonials

9. ✅ Update Gumroad description with testimonials

10. ✅ Create Upwork profile/listings

### Month 2:

11. ✅ Analyze sales data

12. ✅ Consider limited-time promotion ($59 for 48 hours) to test price sensitivity

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## One Last Thing: Guarantee

At $69, add this to your Gumroad listing:

```

🛡️ 14-Day Money-Back Guarantee

If this template doesn't save you at least 5 hours of work,

I'll refund your $69 — no questions asked.

(Spoiler: No one's ever asked for a refund. But you'll feel

confident making the purchase.)